Electricity Savings Action Plan 2008

The Danish Electricity Savings Trusts Electricity Savings Action Plan outlines how the Trust will meet goals it set out in its 2007 to 2009 strategy. These include an electricity savings target of 150 GWh/year in the 2007 to 2009 period, split between the household and public sectors. Various other targets were set to be met by 2009, such as percentage of households and public sector customers with an awareness of the Trust's activities and the Trust?s Energy Saving Label. Quantitative targets were also set for the percentage of households aware of their electricity consumption, and for the percentage of public sector customers aware of purchasing and interior layout guidelines. The Action Plan has two components. One involves information and marketing campaigns targeting households and the public sector. In 2008 the Trust will allocate DKK 50 million to the household sector campaigns and DKK 30 million to the public sector ones. In the household sector, this includes raising awareness of the Energy Saving Label and extending it to more products, particularly IT and entertainment systems. Online evaluation tools for household consumption and for specific appliances will also be further developed. In the public sector, existing policies are to be expanded, such as Curve Breaker Agreements, voluntary agreements with producers, and diagnostic tools for lighting systems. New voluntary agreements with the lighting trade are being developed, as well as a certification model for calculating server room electricity consumption. In addition, the Trust identified five areas in which special initiatives are to be undertaken, with a budget of DKK 17 million in 2008. These are: Quantum leap technologies; Changing markets; New construction; Energy saving equipment and energy management; New business concepts for energy savings. Quantum leap technologies refer to new technologies that ensure a very high level of efficiency, such as LEDs, energy-saving bulbs, IT and pumps. The Trust will focus on these new technologies and areas, via campaigns and development projects. Long-term agreements with key players are planned, ensuring tests and demonstration projects are communicated. The Trust is currently working on a voluntary agreement with the lighting trade to encourage a phasing-in of efficient lighting technologies. Changing markets targets TV and entertainment, IT and consumer electronics; appliances that account for the largest changes in electricity consumption. New products and standards are constantly being developed, and many devices are marketed for a year or less before being replaced. In addition, there are great varieties in power losses between appliances. In this fast-changing market, the Trust will ensure that consumers are provided with clear and pertinent knowledge about the quality, functionality and consumption of various devices. A campaign centred on efficient power supplies launched in 2007 will continue. Voluntary agreements for standardised power supplies that can be used on a sector-wide basis are also planned. New construction regulations in Denmark include electricity consumption in the total energy framework. To support this development, the Trust will provide expertise, demonstration projects and recommendations targeted at building sector professionals. These will focus on electrical equipment, energy management and the technological options available in the medium term. Energy saving equipment and energy management focuses on equipment and energy use, providing recommendations that allow for minimising consumption without replacing appliances or systems. A new tool launched at the end of 2007, "My Intelligent Home", allows for consumers to analyse their electricity consumption and analyse how to save energy. New business concepts for energy savings refers to ways the Trust will stimulate a market for energy services targeted at energy savings and efficiency. This will be done through providing tools that allow

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