The Cross-cutting Measures for Industry Program includes six different measures: - Expansion of the Canadian Industry Program for Energy Conservation (CIPEC): CIPEC, the industry organisation which has already reduced emissions among its members to 2% below 1990 levels, will be expanded to include the electricity generation, construction, forestry and upstream oil and gas sectors. - Emissions Benchmarking Studies: The programme will help companies to assess their energy efficiency and GHG emissions relative to comparable operations. - Improved Tracking and Reporting of Energy Efficiency and Emission Trends: The industrial portion of the National Energy Use Database will be improved, which will encourage industry to pursue activities related to climate change and help the Government of Canada pinpoint promising areas for reducing emissions. - The Industrial Energy Innovators Initiative (IEII): This programme will be extended and enhanced to help companies and individual organisations better deal with barriers to energy efficiency and emissions management programmes. - Supporting Energy Efficiency Audits: Financial assistance and guidance will be provided to companies to conduct on-site industrial audits to identify opportunities for energy efficiency. - Awareness Building: Small and medium-sized enterprises, in particular, will be made aware of the benefits of reducing GHG emissions and provided with tools, such as customised energy management workshops, technical support, guidebooks and videos, to achieve reductions.