Sustainable Energy Irelands Boilers Initiative comprises a set of integrated measures designed to support, encourage and educate boiler users and service providers. The initiative aims to raise operational standards, increase energy efficiency and improve competitiveness. The Annual Boiler Awards Competition, organised by Sustainable Energy Ireland was first launched in 1996. From its inception to 2001, it achieved savings of over Eur 20.3 million in some 180 participating companies, primarily by recognising and rewarding innovation and best practice in the operation and implementation of energy efficient boiler technology. The awards were renamed in 2004 to the Sustainable Energy Awards (see separate entry). Ireland now promotes boiler efficiency as part of its implementation of Article 8 of the EPBD Directive and in association with its Home Energy Saving Scheme and Power of One energy efficiency campaign.