Under the patronage of the BMVBS the German Automotive Industry Association (VDA), the German Road Safety Council (DVR), and other agents from the automotive industry and motoring and environmental associations have initiated the campaign entitled “A new way to drive: smart, safe, further". An online portal has been set up to support the campaign. Further information is given on extensive information materials on fuel-saving, public relations and corresponding days of action. The stated aim is to make premium-quality information and training courses available to all drivers in order to encourage them to adopt a fuel-saving driving style. Drivers are in addition encouraged to purchase fuel-saving products such as low-resistance tyres and low-friction oils. Fuel consumption and emissions depend critically on individual driving styles. A fuel-saving driving style makes fuel consumption savings of up to 25 % possible. As early as 1999 the federal government stipulated an energy-saving driving style as a compulsory part of driver training and the driving test in its Driving Licence Ordinance.