Count Us In is a global communications campaign with the goal to inspire one billion citizens to reduce carbon pollution. Designed to engage a mass “non-activists” audience, it is an online platform that includes 16 simple steps citizens can take to reduce their carbon footprint and persuade others around them to do the same. Steps include reducing plane travel, reducing food waste and meat consumption, starting conversations on carbon pollution with friends and colleagues, etc. Individuals, staff and communities who subscribe to each step can track their progress together, which are counted as part of a global Count Us In aggregator of actions addressing the climate crisis. The initiative recently collaborated with the European Climate Pact to mobilise EU citizens to take these steps by launching a multilingual version of the Count Us In platform.