27 Jul 2023 14:00—15:15 Paris Time Webinar

Raising public awareness of energy efficiency for a people-centred clean energy transition in Africa

Involving citizens through participation and public awareness campaigns are essential tools for implementing public energy efficiency strategies.

With the progression of their economic growth, emerging countries are progressively accounting for a larger portion of the worldwide energy demand. This highlights not only an increased need, but also a growing potential for the largest energy efficiency opportunities of the future to be found in emerging and developing countries. In Africa, energy efficiency has an essential role to play in the continent's development and economic growth, acting simultaneously as a catalyst and facilitator for universal energy access within the region.

This event, organised as part of the IEA’s people-centred clean energy transitions webinar series, will focus on the role educational and public awareness policies can play in improving energy efficiency and empowering people to adopt beneficial energy consumption practices and behaviours in Africa.  

Drawing on best practice and examples of projects in sub-Saharan Africa, the webinar will explore the following questions:

  • What do you think are the most effective means of raising public awareness on energy efficiency in Africa?
  • What have been some successful examples of energy efficiency awareness campaigns in Africa, and what factors contributed to their success?
  • How can we ensure that energy efficiency awareness campaigns in Africa are inclusive and reach all sectors of society?
  • What are some of the key challenges in deploying effective awareness-raising campaigns?

This webinar will be conducted in French with simultaneous translation in English.


Welcome and Introduction

  • Opening Remarks: Brian Motherway, Head of the Energy Efficiency Division, International Energy Agency
  • Presentation of the IEA’s People-Centred Clean Energy Transitions programme: Matthieu Prin, International Energy Agency

Expert Panel Discussion

Moderator: Rita Madeira, International Energy Agency

  • Nouho Adamo Assie, Deputy Director of the National Fund for Energy Management (FONAME) and Awareness, General Directorate of Energy, Ministry of Mines, Petroleum and Energy, Côte d’Ivoire
  • Nafissatou Yasmina Zerbo Salambere, Business Development, Planning and Monitoring and Evaluation Officer, National Agency for Renewable Energy and Energy Efficiency (ANEREE), Burkina Faso
  • Mame Coumba Ndiaye, Director of Studies and Planning, Agence pour l'Economie et la Maîtrise de l'Énergie (AEME), Sénégal
  • Dr. Tchapo A. Singo, Director General, Directorate General of Energy, Ministry of Energy and Mines, Togo