12 Sep 2018 Workshop — Paris, France

Behaviour Change for Energy Efficiency: Opportunities for International Cooperation in the G20 and beyond.


Energy users’ behaviour is a key factor influencing the way they respond to energy efficiency policies and whether they choose (or not) to adopt energy efficient technologies and services. Therefore, incorporating an understanding of energy users’ behaviour into the design of policies, business models and technologies is crucial for realising energy efficiency goals. Recognising this, behaviour change surfaced as an important subject to boost the impact of energy efficiency policies at the last G20 Energy Ministers’ meeting held on 15 June 2018 in Bariloche (see Communique here).

This one-day scoping workshop brought together members from IPEEC, the IEA and G20 economies – as well as other IOs, research organisations, and advocacy bodies working in this field – to share hands-on experiences and discuss the opportunities for international collaboration on how behavioural sciences can be applied to energy efficiency policies to enhance their effectiveness.


Click here for the Agenda


Introductory Presentation  ‌

Mr Masaomi Koyama, Ministry of Economy, Trade and Industry, Japan


What is behaviour change in the field of energy efficiency and why is it important?

Behaviour and Energy Efficiency:Systems tell people how to act - people tell systems how to change

Prof. David Shipworth, UCL Energy Institute and Vice-Chair IEA Demand Side Management Technology Collaboration Programme


Country and private sector experiences

Behavioural Insights & Climate Change Countermeasures

Mr Yoshihiro Mizutani, Director at Ministry of Environment, Japan, and Mr Ken Haig, Director of Market Development & Regulatory Affairs, Oracle Utilities, Japan

Continuous innovation in Behavioural Programs

Mr Sean Layerle, Chief Product Officer, Advizzo  

Applying Behavioural Science at SEAI: What We’ve Learnt so Far…

Mr Karl Purcell, Behavioural Insights Unit, Sustainable Energy Authority of Ireland, Ireland

Behaviour Change and Transportation Research

Mr Andrew Duvall, Transportation Behaviour Analyst, National Renewable Energy Laboratory (NREL), United States

Saudi Energy Efficiency Program

Mr Fareed Al Asaly, Ministry of Energy, Industry and Mineral Resources, Kingdom of Saudi Arabia


Buildings and Appliances break-out sessions

Behavioural Insights in Residential Energy Efficiency – The French Experience

Prof. Stephane Labranche, Sciences Po Grenoble, France

Country presentation: Behavioural Insights in Residential Energy Efficiency – The UK Experience

Mr Gervase Poulden, Department for Business, Energy and Industry Strategy (BEIS), UK



Country presentation: Behaviour Change for Energy Efficiency in the Industry in Mexico, PRONASGEn

Mr Nelson Mojarro, Representative of the Hydrocarbons Fund to Europe and Ms Stephanie Ruíz López, National Commission for Efficient Energy Use (CONUEE), Mexico



Transportation workshop introduction

Dr Reuven Sussman, American Council for an Energy-Efficient Economy (ACEEE), United States

Country presentation: Argentina's eco-driving programmes  

Ms Maria Eugenia Bartolomei, MEN, Argentina


Final Report